Serena is an Interactive Communications professional that currently resides in Vancouver, BC Canada. She is an avid hockey player and a graduate of Quinnipiac University in Hamden, CT.
Last Thursday I had the pleasure of attending VKI Studios 1st training session, in a series of 4, which focus on essential aspects of Internet Marketing. The training session I attended was “The Art and Science of Persuasive Web Design”, which takes a look at different persuasive methods, content techniques and examples of how they can be used online.
The session was taught by Michael “STUCK BY LIGHTENING TWICE” Straker, a very upbeat and knowledgeable Usability Analyst at VKI Studios. I have to say I was very impressed by Michael’s knowledge both inside and outside of the topic. In one instance while fielding a question he jumped directly into B2B concepts and provided a clear and concise response.
During the morning Micheal led us through a powerpoint presentation outlining the various persuasion methods read more…
The application is built in Processing and is a usability video game with the goal of teaching the user basic web usability (yeah it’s a little tongue-in-cheek). All the concepts are based on Jakob Nielsen’s past research and the game is sort of a Galaga/Centipede mash-up.
I did perform two usability tests on the portal with UserTesting.com; if you are interested in checking those out they are located here.
If you are looking for a more in depth outline of the project you can access the research paper for it here.
It was week and a half ago that I started to play FarmVille. After months of ignoring countless neighbor requests and telling people to stop posting about a lost cow–I converted.
Since it was the holiday season, I quickly found out poinsettias would yield me the most experience and money, and so it began…
After 12 hours I caught myself subconsciously whistling the FarmVille theme in the locker room before I played hockey.
After 24 hours I yelled at my friend at hockey when she got a penalty “2 minutes for having such a nice farm” (Krista you really do have a nice farm).
After 7 days I went to my mom’s in the rural part of Vancouver and started to notice everything that was like FarmVille: The farm’s in Ladner with their red barns; My mom’s toilet paper holder with a chicken on it; The found cat at the doctors office that mysteriously looks like that grey tabby…
One of my final project ideas for my Artificial Intelligence class was to recreate expensive and cumbersome human eye tracking with Artificial Intelligence, specifically a Neural Network. Much to my chagrin, with a little Googling I find out it has already been done and done quite well:
Last Thursday I had the pleasure of attending VKI Studios 1st training session, in a series of 4, which focus on essential aspects of Internet Marketing. The training session I attended was “The Art and Science of Persuasive Web Design”, which takes a look at different persuasive methods, content techniques and examples of how they can be used online.
